Carol Patterson

President, Kalahari Management Inc.

“Really lit up the room with her humor and relaxed sense of speaking”

Colin Weir, Alberta Birds of Prey Center.

In the two decades since Carol Patterson left her career as a senior supervisor of seventy oil and gas accountants, she has been helping people and businesses reinvent themselves with adventure.

She helps destinations determine what they have to offer tourists and the steps needed before they welcome the world. Carol’s work in product development provides innovative new travel products, some increase revenues 25% in one season. Other ideas gain support from DMOS like her strategies to diversify adventure tourism that garnered an Excellence in Tourism Award from the Nevada Commission of Tourism.

Carol’s travel writing has been featured by BBC Travel, VACAY.CA, and the Red Deer Advocate, and she is the author of several books including Sustainable Tourism: Business Development, Marketing and Operations, The Business of Ecotourism and Handle With Care: Developing a Nature Based Tourism Product in the North.  Carol won First place in Environmental/Responsible Tourism Feature for her story “Bird Poop Boom” at the Travel Media Association 2014 awards. She also uses film to communicate; Nature Scapes, her film on engaging youth in the outdoors, has won awards for cinematography and sound design.

Carol used her private pilot’s license to create and operate the Calgary Zoo’s Flying Zoo program in 1985, the first step in leaving behind her career as a professional accountant to follow her dreams and the open road.

Her peers have recognized her pioneering work in tourism; Carol was named Merit Winner in the Pannell Kerr Forster Research Award competition and in 2008, received the prestigious Woman of Vision.

Carol is also an Adjunct Assistant Professor and teaches adventure tourism classes at the University of Calgary.


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