Rebranding Challenges: Crime to Wolves?

Thompson, Manitoba is rebranding itself – should it be as the wolf capital?

There are over 4,000 wolves in the area but they are hard to see so it is unlikely the city would enjoy the same success Churchill has with polar bears. But that doesn’t mean the idea doesn’t have some merit. A suggestion to make it a center for wolf research might draw educational tourists. Thompson is currently known for its high crime so rebranding will take work but it can be done.

What challenges have you faced in rebranding your organization?

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