Unusual Combinations Lead to New Opportunities

Las VegasWhat do you get when you cross an empty plane and the power of social media? How about the chance to fly weekends with a 30% discount and no connecting flights?

Jump On Flyaway’s founder, Roger Jewett, is taking a page from Groupon’s playbook and asking travelers to use group purchasing power for weekend jaunts. As Matthew Gillott, says “The planes we use shuttle crews to the oil sands during the week, but sit idle all weekend.” They will be idle no more! With the inaugural flight scheduled April 19 to Vegas, Calgarians can jump on board and return Sunday April 21.

Passengers will clear customs in Calgary saving precious time when they land and eventually hotel bookings will be offered to further streamline the process.

WestJet and Air Canada will not welcome another competitor; already WestJet is meeting Jump On’s price for the launch weekend. It remains to be seen if a small upstart can compete, but I think Jump On is an interesting concept. It appeals to my sense of reinventure and using unusual combinations of the tried and true to create new opportunities.

I was pleasantly surprised to learn this concept was born here (not copied from another market) and I think holds promise with people wishing they owned their own aircraft, but are stuck with sharing flights with another 189 passengers.

Jump On passengers vote for preferred future destinations so while initial flights will go to Las Vegas, future flights may go to San Francisco or beyond. Jump On will start in Calgary and expand to Vancouver and Edmonton. If you want to jump on visit www.gojumpOn.com.

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